Gunne Residential required a name change due to a management buy-out and CI Studio was commissioned to handle the rebrand including the generation of a new name. To set it apart from the more established real estate agents, something fresh and distinctive was required. Designing an identity system which would be easy to manage internally, with impact when seen in its specific environment and have an attention to detail lacking in the other players brand collateral was our main challenge.

Quillsen is an amalgamation of the directors’ names, which imbues a sense of provenance and place. The wordmark is a customised version of the Karbon typeface, chosen for its simplicity and strength. The Q was an important consideration as a shortcut to the brand name. We looked to give it a key like appearance without it being overtly contrived to give it distinction in a busy marketplace as well as help define the sector it’s in. Integrating a familiar TM into the Q helped solve the challenge and gave us a key without the need for any extra embellishments.

The brand identity system consists of a simple palette using a bright pop of turquoise complemented by a light cool grey and black along with the Q symbol and Quillsen logotype which are used intermittently along with the copyline We Open To Close which alludes to their expertise in closing the deal. We applied this simple system to all marketing material from boards and signage to interiors and livery.

'We are delighted to be able to launch our new name and logo. The timing of this rebrand reflects the real confidence we have in our business, in our people and in the Irish property market. It is an extremely exciting phase for us and we look forward to working with both new and existing customers as Quillsen.'

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Marian McQuillan,
Director,
Quillsen