As part of the refurbishment of The Tenters Bar, one of Dublin’s best-loved traditional pubs, CI Studio worked on the refresh of the overarching brand identity, modernising it for a new audience while retaining its heritage and history.

Located in Dublin’s inner city, the original bar has stood on this same corner of Mill Street and Blackpitts since the 1920s, among the linen makers and distillers from which the name was derived and what the area was known for.

We were very conscious of sticking to the aesthetic of the bar’s roots when designing the identity and we created a fresh wordmark from the original lettering with a newly crafted T emblem. All of the graphical elements were designed to complement the primary identity. Collaborating with different craftspeople like signage artist Andrew Greaves of Wonder & Signs and illustrator Claire Scully, to retain its traditional appeal.

Activation of the brand across all touch points included print, menus, photography, digital, website and signage, sticking to traditional materials and finishes where possible to keep within the historical sentiment of the bar. Working with Noda interior architects, we brought the brand to life in the environment, enhancing the customer experience. Food photography and styling is by world renowned food photographer Katie Quinn, a previous designer with CI Studio and also a pal.