A new name and identity for Belfast optician Shane Quinn’s new practice located on Belfast’s Lisburn Road. The challenge was to create an identity which through the name and logo, immediately communicates the offering and differentiates his business from the larger, more well known brands of opticians in the area.

Look Eyecare allowed us to alternate different styles and shapes of spectacles into the logo and also convey the ophthalmic care aspect of the brand. The identity is monochromatic with great care given to the printed material, reflective of the attention to detail that Shane brings to his business and his personable and engaging approach to his customers. The project included all brand collateral, signage and interiors.