Ekco is one of Europe’s fastest growing cloud solutions specialists, experts at the duplication and back-up of business systems to the cloud. A dynamic entity that is scaling organically and through acquisition.

Ekco approached CI Studio to help with creating a brand identity that matched its ambitions. Working with their value proposition, Unstoppable Business, we set about creating a new visual system that not only reflected their business of transformative cloud-based solutions, but also better explained how they help their customers push boundaries.

Representing the concept of migration and duplication, taking business to the cloud and back, we designed a new logo for Ekco which also gives meaning to the brand name. This mark appears as both a clean-line vector and also with a neon effect glow, creating a dynamic and future-focussed aesthetic.

A supporting graphic language was developed including a suite of service icons, unique to Ekco, which represent each of their offerings in a clear and simple manner, from managed cloud services to business continuity.

The palette is comprised of a vibrant range of colours, including bold gradients and solid hues, designed to add punch and impact to all communications, while being adaptable for a digital world.

Works included visualising their strategy, creating their brand identity, visual assets and animations, designing all of their comms materials, website, and brand tool kit.