The Sunday Business Post is Ireland's primary weekly business publication. CI Studio was commissioned to undertake a strategic review of the brand with the key commercial objective of aligning its plans for an expanding digital offering with its existing events/exhibition business and its most visible asset, the paper itself.

In collaboration with Max Philips of Signal Type Foundry, a new nameplate typeface BP Edition was designed to move slightly but not dramatically from their previous Velino. How the inside sections of the paper were viewed on the home page was also a major consideration as this area within and around the nameplate is valuable real estate and any wrong decision on placement can have an impact on consumer purchase.

Working with the Business Post design team we took their lead in reformatting the paper in compliance with international newspaper layout and design standards. A huge undertaking and incredible amount of work, testing and retesting on both traditional and digital platforms for a seamless transition between both.

A new brighter colour green and a complementary colour palette was introduced along with a fully revised layout for the overall paper and its corresponding publications.

The project also included working with their digital platform partner XYZco to ensure the new identity translated online along with designing for all their promotional print and environmental touchpoints.